Slokam 12

Along with the beings, objects, and energy,  there also emerges from the Lotus, Brahma, who is designated as Padmaja. 

Equally importantly the spiritual guidance and related rules emerge in the form of the Vedas,  so that the emerging beings can navigate the course of life by invoking divine guidance for help.

The slokam establishes the sanctity of the Vedas, as well as the source of its creation being the lord of the entire universe.   Chanting of the Vedas therefore begins the establishment of bridges of  communication channels with   the Paramathma Himself. 

Kanchi Mahaperiyavva has played a very significant part in re-establishing and encouraging the study of the Vedas by establishing veda patashalas and propogating their importance.  But for his effort, the tradition of chanting the Vedas to invoke the Paramatma may have disappeared.

This is why when great mahans like the Paramacharya are born on the face of the Earth,  they are seen as a direct reflection of the glory of the Paramathma.

Sri Bhattadri himself is one such manifestation.